Her Next Flex™
Her Next Flex, founded by brand strategist Jodie Brim, partnered with Slate Creative Studio for a complete brand identity and custom Showit website design to launch her platform as a premium destination for ambitious women redefining success on their own terms. The goal was a cohesive visual brand that felt elevated, empowering, and unapologetic - one built to carry Her Next Flex across coaching, digital resources, and podcast content as the brand grows. I designed a timeless brand identity in rich burgundy and merlot tones, sophisticated serif typography, and custom monogram detailing that speaks to alignment, confidence, and momentum. I also designed and developed a fully custom Showit website with dedicated space for her story, offerings like The Visibility Cleanse, and her podcast, creating an intuitive experience that guides visitors from first impression to next step. The result is a strategic brand identity and website design that positions Her Next Flex as a polished, memorable personal brand and gives coaches, mentors, and thought leaders a real example of what a scalable, aligned brand can look like.
Photo credit: All brand photography by Jodie Brim Creative.
