The Kai Lani Center
The Kai Lani Center, LLC is a wellness and lifestyle brand. The mission of the brand is to facilitate wholesomeness in individuals and communities through expert mental health and lifestyle services that promote wellness.
brand identity, collateral, & web design
SCOPE:
peace, growth, strength
Vibes:
brand goal:
A brand that portrays trust, peace, and compassion and communicates the brand story while attracting individuals looking to expand their wholesomeness by investing in wellness and lifestyle therapy.
DESIGN NOTE
When Jocelyn told me the meaning behind the name “The Kai Lani Center,” I knew I needed to incorporate the symbolic elements into the design. The colors and icons pulled inspiration from the fern coil that makes the shape of the koru to tie in a more organic form of nature, representing growth.
