Bolt Brownie Co.
Bolt Brownie Co. is a food truck with the goal of becoming a favorite spot to grab a decadent treat in the lucky neighborhoods they serve in Austin, TX.
brand identity design, business card, social media graphics
SCOPE:
80s, nostalgic, neon, youthful, sweet
Vibes:
BRAND GOAL:
A brand that catches the eye of customers and brings back nostalgic memories of childhood.
Design Notes:
The custom type for “BOLT” in the main logo took a few rounds of tweaking to get right. I was determined to get the perfect thunderbolt shape between the letter “L” and “T.” The negative space is so unique and memorable. Since food trucks rely a lot on social media marketing, I wanted this brand to be instagram-worthy. I think we did that!
